If you’re a business owner in Burbank, Glendale, Pasadena, CA, you know how important it is to have a strong online presence. With so much competition out there, (let’s face it, we live in a highly populated area with tons of options for anything!) it can be challenging to stand out and attract new customers. That’s where Polaris Marketing and Consulting comes in. As a top-rated digital marketing agency, we have the expertise and tools to help your business succeed online. We are one of the top agencies rated and ranked on Yelp, Google, the BBB has given us an A Rating and Design Rush recognizes us as one of the top marketing agencies in our field. We are also working with the GoBiz program funded by The Governor’s Office of Economic Development and we have been recognized as one of the “Rising Stars” of that program through the help of PACE-LA, and their dedicated team of business consultants.
Our team of experienced professionals specializes in a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more. Whether you’re just getting started or looking to take your online presence to the next level, we can help.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). This means that when someone in Burbank searches for digital marketing agencies, your website will appear at the top of the results. At Polaris Marketing and Consulting, we use proven strategies to improve your website’s SEO, including keyword research, on-page optimization, and link building. This also takes into consideration what geographical area you want to show up in. There are different strategies for say a local area business versus an e-commerce business that wants to sell products nationwide. All of that must be taken into consideration and a strategy must be deployed that looks at where you currently stand in the competition line up and what low-hanging fruit there might be that can give you an edge up. Then layering that with a broader strategy involving content, backlinking, authority building and so much more will be initiated to achieve results.
Pay-Per-Click (PPC) Advertising
PPC advertising is a cost-effective way to drive traffic to your website and generate leads. With PPC, you only pay when someone clicks on your ad, making it an efficient way to reach your target audience. Our PPC experts create and manage campaigns that are tailored to your business’s specific goals and budget. We have certified experts in most platforms like Google, Facebook, Amazon, LinkedIn, and more.
Written by Jenni White