As a small business owner, it can be challenging to get found online amidst a vast sea of websites and businesses competing for attention.
However, with the right strategy and a few key elements, you can increase your online visibility and attract new customers without spending too much. In this post, we’ll cover six cost-effective digital marketing tips to help your small business build brand awareness, get found online, and most importantly, grow.
- Optimize The User Experience (UX) On Your Website
User Experience (UX) design plays a crucial role in the digital marketing efforts of small businesses. UX design is not just about making a website look pretty, but about providing a seamless experience for customers.
Your website is your digital storefront and the customers’ immediate perception of your site shapes their perception of your brand and business.
A website that is both aesthetically pleasing and user-friendly can attract and retain customers, and enhance brand reputation. When your site is easy to navigate, loads quickly, and provides a positive customer experience, it increases the likelihood of conversion. Conversely, a poorly designed website with poor UX can result in a low conversion rate, as customers are less likely to stay on your site long enough to complete your desired actions.
Another important benefit of good UX design is its impact on search engine optimization (SEO). Search engines reward well-designed websites that deliver a positive user experience with higher rankings on their search engine results pages (SERPs).
A well-designed website with leave customers will a positive user experience, which can boost your brand’s reputation and make customers more likely to recommend your business to others.
- Strategically Use Social Media Platforms
Your small business can leverage social media to raise brand awareness and build relationships with new customers.
Start by choosing the right platforms and media mix to align with your target audience and business goals.
It’s important to remember that each social media platform is unique and requires a different approach. For example, if your target audience is mostly visual, you might focus on Instagram or Pinterest.
Don’t stretch yourself thin trying to maintain a presence on every social channel. Chances are, you may not have the resources or bandwidth to calibrate messages for all of them. Focus on the platforms your target audience uses most and create a strategy optimized for those channels that will resonate with them.
Outline your goals and the types of content you plan to share. Post new content consistently, share user-created content from customers, and engage with your followers by responding to comments.
- Focus On Local SEO
One of the most effective ways for small businesses to get found online is by optimizing for local search.
By focusing on local SEO and using location-based keywords on your website, you can appear at the top of search engine results for relevant keywords in your area, making it easier for local customers to find you. For example, say you own a sporting goods store in Culver City. One keyword you might optimize your website for is “sporting goods store in Culver City”, as opposed to “sporting goods store”, or even “sporting goods store in Los Angeles.”
Another essential way to optimize for local search is to claim your Google My Business listing and add your business information to local directories.
- Utilize Long-Tail Keywords
A good SEO strategy can deliver a consistent flow of high-intent traffic to your website.
Aligning your site’s content and structure with the words and phrases people use to search for your category of products and services gives you the best chance to rank high on SERPs.
When optimizing your content for SEO, start with thorough keyword research. Instead of targeting generic keywords, focus on long-tail keywords that are specific to your business.
Long-tail keywords are a good SEO strategy for small businesses because they are more targeted, and often have lower competition, meaning you’ll have a better chance of ranking for them and getting noticed by potential customers. The key is to identify specific keywords that have meaningful search volume but aren’t too competitive.
By targeting long-tail keywords, small businesses can focus their SEO efforts on the terms that their target audience is actively searching for, resulting in a higher conversion rate, and a more effective SEO strategy.
- Engage With Online Customer Reviews
Small businesses should actively engage with online customer reviews as they play a crucial role in building trust with customers and attracting new customers.
Responding to both positive and negative reviews shows that your business values customer feedback and is dedicated to providing the best service possible.
Respond to negative reviews in a professional and empathetic manner. Acknowledge the customer’s concerns, apologize for any inconvenience, and offer solutions. For positive reviews, and always thank the customer for their feedback. Encourage satisfied customers to leave more reviews and spread the word about your business.
- Prioritize Retargeting With Your Paid Advertising Budget
Investing in paid advertising can be an effective solution, but it can be costly. You want to have a clear strategy in place and establish what success looks like with specific, measurable goals.
One strategy to focus your paid advertising budget is retargeting: a digital marketing strategy that targets ads at people that have recently demonstrated interest in your business. For example, a user may have clicked through to visit a page or link on your website, or added a product to their shopping cart without following through with a purchase.
By retargeting audiences that have already shown an interest in your products or services, you can increase conversions, and improve the return on investment (ROI) of your digital advertising campaigns.
Digital Marketers For Your Small Business Needs
We understand the difficulties small businesses face in the competitive online marketplace. It can be challenging to gain visibility and attract customers amidst the online noise. And a limited budget makes keeping up with the marketing efforts of larger companies that much more challenging!
It can be overwhelming trying to navigate the constantly evolving digital landscape. Polaris Marketing & Consulting is here to help small businesses overcome these challenges and succeed in their digital marketing efforts.
Our team of experts will perform a comprehensive review of your online presence and digital marketing strategies, and help you establish a strong online presence that attracts new customers.
From designing a website that truly represents your business, to optimizing your search engine results, and crafting blog content that engages audiences and builds your credibility, we’ll help you stand out from the competition. And our dynamic digital ad campaigns will help you connect with new customers and keep them coming back.
Don’t let your small business get drowned out by the noise in today’s online landscape.
We offer a free consultation and are here to help you empower your business and start seeing the results you deserve!